Evaluating Intuitiveness of Vertical-Aware Click Models

Alexandr Chuklin and Ke Zhou and Anne Schuth and Floor Sietsma and Maarten de Rijke. In Proceedings of SIGIR'14, 2014.
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Abstract

Modeling user behavior on a search engine result page is important for understanding the users and supporting simulation experiments. As result pages become more complex, click models evolve as well in order to capture additional aspects of user behavior in response to new forms of result presentation.

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Evaluating Intuitiveness of Vertical-Aware Click Models
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@inproceedings{chuklin2014,
  title = {Evaluating Intuitiveness of Vertical-Aware Click Models},
  author = {Alexandr Chuklin and Ke Zhou and Anne Schuth and Floor Sietsma and Maarten de Rijke},
  year = {2014},
  booktitle = {Proceedings of SIGIR'14}
}