Self-learning search engines
        Anne Schuth.
        In Amsterdam Science, 2015.
        
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Abstract
How does a search engine such as Google know which search results to display? There are many competing algorithms that generate search results, but which one works best? We developed a new probabilistic method for quickly comparing large numbers of search algorithms by examining the results users click on. Our study was presented at SIGIR 2015, the leading international conference on information retrieval, held in Santiago (Chili) last summer.
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@misc{schuth2015selflearning,
  title = {Self-learning search engines},
  author = {Anne Schuth},
  year = {2015},
  booktitle = {Amsterdam Science}
}